Oh god, it's from Athenes crew.
For those that don't know, 'Athene' is this person from World of Warcraft who gained interwebs fame by making a whole bunch of crazy videos. Then he made a website, got more money and made all sorts of other videos. The people in that clip are his girlfriend and other friends.
It's a big joke, don't take anything they say as serious.
Not to mention the idea itself is stupid, if anyone ever tried a move like that people would revolt and make their own internet.. hell, a lot of mainstream sites would revolt I bet.