PC users found to have a pirated copy of Vista will continue to be able to use their computers, but ... they will be prompted to buy legitimate software, and every hour, a reminder bubble will appear on the screen.
Users with a high tolerance for irritation can put off switching to genuine software indefinitely, but those who relent and buy a real copy of Windows can do so at reduced prices.
"We want to make sure unwitting victims get a great treatment," said Mike Sievert, a corporate vice president in Microsoft's Windows marketing group.
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Next step in Microsoft's Vista marketing scheme: paying people to buy it.
In other news, ThePirateBay announces itself as the internet's #1 provider of Vista discount "coupons".